THE ULTIMATE GUIDE TO THE ABM MOVEMENT TRANSFORMING B2B MARKETING AND SALES!
Did you know that less than 1% of all leads become customers? It is a shocking stat, but there is a way to stop the waste and flip this around. Marketing pioneer Sangram Vajre and serial entrepreneur Eric Spett have been helping B2B companies do just that. In this highly anticipated book, they reveal the secrets behind their signature TEAM – Target, Engage, Activate, and Measure – framework to transform your approach to market, sell and retain your ideal customers. Account-based Marketing (ABM) is B2B. It‘s time to challenge the status quo of B2B Marketing and Sales, and this book will help.
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COMING SOON TO BOOKSTORES AND ONLINE!
The traditional B2B marketing funnel is broken. Fix it with account-based marketing.
About the Book
According to Forrester Research, less than 1% of leads convert to revenue. Account based marketing can radically accelerate your pipeline and drive more revenue. Account-Based Marketing For Dummies provides the strategies and tactics you need to know.
About the Author
Sangram Vajre is the Chief Evagelist and Co-Founder of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta’s Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, and #1 in Employee Appreciation from The Atlanta Journal-Constitution. In 2016, Sangram was named to the DMNews 40 Under 40 List. He’s the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter @SangramVajre.
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